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TP434: The Evolving CMO: From Brand Steward to Strategic Leader
Chris Boyer and Reed Smith explore how the role is shifting across industries—and why health system marketers must lead digital strategy, patient trust, and enterprise change. Featuring insights from HMPS25 with Chris Bevolo, Andy Chang, and Tanya Andreadis.
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By Reed Smith and Chris BoyerChris Boyer and Reed Smith explore how the role is shifting across industries—and why health system marketers must lead digital strategy, patient trust, and enterprise change. Featuring insights from HMPS25 with Chris Bevolo, Andy Chang, and Tanya Andreadis.