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TP436: The Patient Doesn’t Know They’re in a Funnel
Reed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.
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By Reed Smith and Chris BoyerReed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.