The Powell Movement

TPM Episode 236: Amie Engerbretson


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Amie Engerbretson is a pro skier who understands the importance of marketing yourself and creating your own brand more than most. Amie started as a dancer and didn't make it in that world, so after a 4-year break, Amie decided she wanted to become a pro skier… she had a path, she's been a ski model with a photographer dad since she was a kid, and she got a ton of coverage. But Amie wanted more than just ski modeling, she never took no for an answer and made her dreams happen. It's a cool story.

Amie Engerbretson Show Notes:

4:00: Powder, photography, and her Dad

15:00: Born in Tahoe cookie shop and her mom

18:45: Stanley: Get 30% off site wide with the code drinkfast

Alpine Vans: Upgrade your adventure, Upgrade your life

10 Barrel Brewery: Buy their beers, they support action sports more than anyone

21:15: What does her 21-year-old single dad know about parenting, quitting skiing for dance, not making the dance team 8x's, and college

27:00: Deciding she wanted to be a pro skier, figuring out her value, and becoming her own brand

33:00: Salomon and working with me

38:00: Peter Glenn Ski and Sports

Rollerblade: Find out all about the award-winning Skate to Ski program

39:00: Women's product, sponsors, and money

48:00: Avalanche, rescue, sharing it with the public and the mental impact of all that

56:30: Warren Miller, making things happen,

62:30: Inappropriate Questions with Alyssa Seemann

...more
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The Powell MovementBy Mike Powell

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