Bryce Phillips is as modest as they come for a guy that built an empire that helped change the landscape of retail in action sports. From his humble beginnings as a first grade entrepreneur in Oregon to his professional ski career, to the ups and downs of EVO, Bryce has earned everything he's built.

2:15: What is going on in Bryce's life this week?

2:48: Recently breaking his back

3:45: Growing up in Roseburg, OR and what childhood was like

6:00: Tough lessons learned as a kid that impact who he his today

8:00: Sports as kid and how Bryce got into skiing in 5th grade

9:47: Buying and selling stuff as a kid

12:18 Evo (special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS 15)

13:23: Bryce getting in trouble when he was a kid and what made him change

14:21: College at SPU and bringing the hustle north and setting up school to ski

16:00: Showrooms in the dorms, internship at K2, and splitting time in Whistler

18:00: Buying and selling in Whistler and finding Ebay

19:10: Heavy Hitting Films, comps and managing school

21:09: Buying houses in a crazy market

22:10: Patrol USA Use TPM10 at checkout on the site and get 10% off and RESQWATER

23:25: Sponsorships that fit who Bryce is and what he wants to accomplish during his "B" ski career. .

25:28: The risk, highlights, and lowlights in his ski career

28:31: Evo as a bunch of pop up stores on the side of the road

30:12: Building the empire and the Great 8

33:04: Opening a storefront and building community

34:36: The challenges of retail and getting into real estate

35:34: The financial crisis, its impact on Bryce, and raising funds to stay alive

38:58: Creating The Pass Life and Evolution Projects

41:02: The web is much more difficult than what people once thought and why retailers die

43:00: How many hours is Bryce putting in these days and how much is he traveling?

44:40: Who is Bryce inspired by?