The X Games is the pinnacle event in action sports, and while it’s not what it once was, the new ownership group, MSP Sports Capital, plans to not only turn that around but make the X Games property bigger than ever. There’s a lot of excitement around the new regime and its plans, and the X Games media team invited me down to get my unbiased take on what X Games has turned into. As I do with all my events, I make sure to talk to athletes, legends, behind-the-scenes players, and more to uncover the future of X and give you insight into what X was like this year. Think everyone from X Games ownership to P-Rod, RWilly, Selema, and many more.

X Games Show Notes:

14:00:  Jeff Moorad, Executive Chairman of the X Games and Principal of MSP Sports Capitol

18:00:  Ryan Williams

20:30:   Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley:  Save 30% off at Stanley1913.com Using the code SNOW30 at checkout

Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

23:30:  Ryan Dickerson, Sonic CMO

27:30:  Shaun Neff, Branding Legend, X Games Owner

30:00:  Rick Thorne, BMX Legend

34:00:  Mike Jaquet, Industry insider

38:30:  Elan Skis:  Over 75 years of innovation that makes you better.

Peter Glenn Ski and Sports:  Over 60 years of getting you out there. 

Outdoor Research:  Developed in the PNW to keep you dry in the wettest condition in the world

42:00:  Selema Masekela, Legendary Human

45:30:  Damon Way, Skate and Snow Legend

48:00:  Jack Mitrani, Pro Snowboarder, X Games Host

51:30:  Ryan Sheckler, Skate Legend

55:30:  Bucky Lasek, Skate Legend

58:00: Paul Rodriguez

61:00: Lenny Rivas, Skateboarder

63:00: Tom Van Steenbergen

67:00: Dylan Stark

69:00: Garrett Reynolds

73:00: Mitchie Brusco