This episode features an interview with Antonia Johnstone, CEO of Sign of the Times. For over 45 years, Sign of the Times has been London’s premier luxury resale store, which Antonia acquired in 2019.

On today’s episode, Antonia discusses her journey as an entrepreneur, the complexities of her industry’s supply chain, and why fashion must reduce its environmental impact.

--

“100 billion apparel items are produced yearly and 60% of those will be discarded within one year. It’s quite a big issue, and I think fashion needs to lighten its footprint on the planet.” -Antonia Johnstone

--

Show Notes

• (1:27) Tony’s takeaways on the conversation
• (3:28) Antonia’s journey as an entrepreneur
• (6:26) A day in the life
• (9:08) Resale as a sustainability initiative
• (10:39) The role technology has played at Sign of the Times
• (12:30) Using microscopic photo AI to authenticate merchandise
• (13:53) The complexities of the luxury resale supply chain
• (18:23) Why fashion must reduce its environmental impact
• (23:08) Biggest challenges and tracking the single SKU
• (25:13) Lightning round

--

Sponsor

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.

--

Links

Connect with Antonia on LinkedIn

Follow Sign of the Times on Instagram

Connect with Tony on LinkedIn

Connect with Tony on Twitter

Tony Saldanha - Transformant