Want to be seen as the go-to? Don’t chase “reach,” chase concentration.
When you dominate a smaller circle with bold, repeated visibility, you build a sense of notoriety. That concentrated presence acts like PR on steroids: if one group sees you everywhere, it becomes easier for the next group to believe you’re the name to know.
The goal isn’t just avoiding broad, watered-down messaging. It’s about creating a stronghold where your reputation snowballs, fast.
#BrandStrategy #MarketingROI #AuthorityBuilding