Struggling to choose between a personal brand and a corporate brand?

You don’t have to. In this video, I break down a practical brand strategy to build BOTH, so you get human connection on the front end and a sellable, scalable business on the back end.What you’ll learn:1. Why nobody wants another “corporate friend” (and what to do instead)2. How your personal brand builds trust and drives demand3. How your corporate brand captures demand, holds IP/processes, and becomes sellable4. The “joined but perforated” structure (Ox & Iron + The Brand Revivalist)5. How this dual approach keeps you resilient in a fast-changing marketWork with me: https://thebrandrevivalist.com/Connect on LinkedIn: https://www.linkedin.com/in/latricia-morris-447a35199/If you’re building both, drop what’s working for you in the comments.P.S. Make sure you hit subscribe to learn how to grow a brand with real impact and legacy.#PersonalBrand #CorporateBrand #BrandStrategy #BrandIdentity #Entrepreneurship #MarketingStrategy #BusinessGrowth #ContentStrategy #VisualIdentity

Want to be seen as the go-to? Don’t chase “reach,” chase concentration.
When you dominate a smaller circle with bold, repeated visibility, you build a sense of notoriety. That concentrated presence acts like PR on steroids: if one group sees you everywhere, it becomes easier for the next group to believe you’re the name to know.
The goal isn’t just avoiding broad, watered-down messaging. It’s about creating a stronghold where your reputation snowballs, fast.
#BrandStrategy #MarketingROI #AuthorityBuilding

One of the biggest challenges for entrepreneurs is often learning to get out of our own way; to give ourselves the room to grow through challenges and failures; the room to test our ideas knowing that some will be winners though many of them may not. Too often, we bring our ideas to the market as a means of personal validation. We put it out into the world and, if it pops off, our egos are fed, we feel good about life, our confidence grows, and we're off to the next big thing. Alternatively, watching our idea fall flat feels like failure, maybe even humiliation, that causes us to question ourselves. Listening in on the stories of countless millionaires and people who've killed it in business, the open ones will tell you of many things they tried but could never get to work. They can tell you all about the things they learned the hard way, that cost them a whole lot of time, energy, and money to figure out.Moral of the story: You're human and that's okay. Entrepreneurship is courageous work. It's a call taken up by a relatively small percentage of the planet and you're one of them. Own the misteps but not with self-deprecation. Assess how you grew through that process and what you're going to do better up ahead as you keep moving forward.

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Thinking about premium pricing for your business? Let's dive into the benefits and pitfalls of this strategy.

We’ll discuss why it's important to have a solid brand and demand before jumping in, and how to avoid common mistakes that can harm your business.

Whether you’re considering premium pricing or just curious, this episode will give you some useful insights.

Share your thoughts in the comments and don't forget to subscribe for more tips and discussions!00:00 Introduction to Premium Pricing00:43 The Risks of Jumping into Premium Pricing01:45 Understanding the Value of Pricing Strategy03:14 Common Pitfalls in Premium Pricing04:58 Positioning and Market Perception06:23 Industry-Specific Pricing Strategies07:50 Building a Strong Brand with Premium Pricing09:20 Conclusion and Viewer Engagement

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Visit us at oxandiron.co to learn more about what we do and how we can work together.

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This is the year to step boldly into who God created you to be. No more shrinking back. No more settling. In this video, we’re diving into what it means to be unapologetically YOU—refined, intentional, and aligned with God’s purpose.

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While this may not rank as the #1 favorite exercise I walk my clients through (it surely stretches and even frightens some), the dividends are HUGE. Working with many business owners and entrepreneurs, I'm convinced this is among the most powerful yet underutilized components of building an incredible brand.

Today, we’re diving into how to stay top of mind in your industry without coming across as overbearing or intrusive. If you’ve ever felt overwhelmed by constant sales pitches or struggled with maintaining genuine business relationships, this video is for you!

🔊 In this discussion, we cover:

🤝 Whether you’re an entrepreneur, a freelancer, or a professional looking to enhance your networking skills, these insights will help you navigate the complexities of professional interactions with ease and confidence.

✍️ Got any personal strategies that work for you? Share your experiences in the comments below—I’d love to hear how you manage to stay relevant without being invasive!

#BusinessNetworking #ProfessionalRelationships #SocialMediaStrategy #AuthenticEngagement #BusinessTips #StayTopOfMind

Fiery entrepreneurs 'round the globe jump into the market feet first but most always miss these key points. I would say just "when starting out" but working with business owners decades in and still struggling to realize their full potential, I can say this isn't exclusive to startups. 5 key points and any one of them alone could change the game in your business. Are you checking off all 5?

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