Getting press coverage and lots of following seems to be the name of the money making game these days. On this episode Cynthia talks with high profile international award winning publicist Tracy Lamourie all about her right turn into the publicity world in her 40's and founding the Lamourie Media Inc which has become an award-winning global agency!

Tracy even shares tips on how to know if working with a publicist is right for you and some insight into how to best represent yourself or your brand.

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