Trade Fairs That Actually Close Deals (Ft. Bjoern Andres)

Trade fairs don’t fail because of bad booth design — they fail because companies treat them like marketing shows instead of a real sales channel.

In this episode of Sales in DACH, Helena sits down with Bjoern Andres to break down how to turn trade fairs into a predictable source of pipeline and revenue in the DACH market.

With hundreds of fairs behind him, Bjoern shares what most companies get wrong, how to properly prepare sales teams, and why conversations, qualification, and follow-up matter far more than fancy stands or giveaways.

You’ll learn:
• Why most companies waste their trade fair budget
• How to attract, qualify, and convert visitors at your booth
• What makes trade fair conversations work in the DACH region
• Why preparation and follow-up beat booth design every time
• How to approach visitors without sounding salesy
• How Messe Boyz help companies reinvent trade fairs as a sales engine

A must-listen for Account Executives, SDRs, founders, and sales leaders who want to stop collecting business cards — and start closing deals at fairs.

More about Bjoern:
LinkedIn: / bjoern-andres
Podcast Ungefiltert: https://shorturl.at/TWtJm
Messe Boyz: https://www.messeboyz.com/

Connect with Helena Klaus:
LinkedIn: / helenaklaus

Follow Sales in DACH on Instagram:
/ salesindach

Sales Hacks for DACH:
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