The grilling didn't stop after the 4th of July for us - we're celebrating with barbecue all month long on the Trade Roots podcast! 🦅

Join Addie and Tiffany as they explore a true American institution - barbecue. They cover everything from the food served at the first Independence Day celebration (can you guess what it was??) to what the Western U.S. brings to a cuisine typically associated with other parts of the country. They also welcome Dave Mundis from ThunderSnout BBQ to the podcast for this episode and get to learn all about his background with culinary competitions and how that formed the ThunderSnout brand and their now global presence.

Do you want to learn more about making your product stand out on a shelf full of competitors? Perhaps you’re looking for some advice on how to scale up production? Or maybe you’re just a BBQ lover like Tiffany and me! If any of those things call to you, this episode is for you! Give it a listen to learn why the West is “willing to color outside the lines” when it comes to this iconic American food.

Connect with ThunderSnout and WUSATA here:

ThunderSnout BBQ

WUSATA

Wondering what packaging and labeling requirements need to be considered for exporting your product abroad? Here's what you need to know!

On the next episode of the Trade Roots podcast, Addie and Tiffany explore the complexities of packaging and labeling considerations for exported product, using this month's theme - sauce - as an example. From choosing the right materials and following different markets' regulations to making sure your product survives the overseas voyage, there's a lot to think about - and we're here to provide the resources you need so you'll be prepared, no matter where your product ends up!

WUSATA's Trade Regulation Database is coming soon! Stay tuned for more information to come.

Episode 2 of the Trade Roots podcast is here, and it's a spicy one! 🌶️

This month's theme on the podcast is sauces, and we had the pleasure of interviewing Stacy Moritz, the owner of Secret Aardvark Trading Company, and Erick Garman, a trade development manager from the Oregon Department of Agriculture. Stacy shared the history of Secret Aardvark and talked about the export challenges and opportunities she's seeing from the perspective of a sauce brand. Erick, who has helped several sauce companies grow their export sales, discussed key steps to take to ensure success as a company expands their business to new markets.

If you're looking for the secret sauce on growing a small business, getting export-ready, and selecting unique flavors to make your products pop, give this episode a listen!

Learn more about Secret Aardvark and the Oregon Department of Agriculture here:

Welcome to the Secret Aardvark Hot Sauce Website

ODA : Welcome Page : State of Oregon

Trade Roots' first official episode is here!

In the world of agriculture, trade is an ever-evolving landscape that reflects changes in technology, communication, and global interactions. In this episode, we explore insights from Jason Fearneyhough and Megan Weeks, two seasoned professionals in the ag trade sector, as they share their experiences and perspectives on how the industry has transformed over the years.

This episode sets the stage for what's to come on the Trade Roots podcast. Join us as we dive into agriculture in the Western United States, the current ag trade landscape, and more!

It's official - WUSATA's very own podcast is coming soon!

The Trade Roots Podcast is here to tell the stories of food & agriculture companies who get their products from the Western U.S. to global markets. We'll interview guests who share their own export success stories, get insightful tips from industry experts, and share helpful resources for those just starting out in the world of ag trade (or for experienced exporters looking to expand their global footprint!).

Enjoy this teaser of what's to come, and stay tuned for the first official episode, coming on Tuesday, May 26th!