What if the fastest way to close more sales isn’t a better pitch—but asking better questions in the very first meeting?

Many trade and business leaders think closing more deals happens at the end of the sales process, when the quote is sent and the follow-up begins. But the truth is, most sales are won or lost long before that moment.

Without that clarity, quotes become generic, competition increases, and close rates suffer.

In this episode you'll discover:

• Why understanding what your customer truly wants is the most powerful closing strategy you can use.
• How asking “why” creates stronger emotional connection and trust during sales conversations.
• The simple framework that helps trade businesses increase close rates by turning first meetings into “hell yes” moments.

Press play now to learn how to ask smarter questions, create stronger customer connections, and close more deals before the quote is even delivered.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if the mistakes you’re making with customers could actually become your greatest opportunity for growth?

Every business makes mistakes—it’s inevitable. A quote gets missed, a delivery goes off track, or communication falls short.

Handled poorly, these moments can cost you repeat business and referrals. Handled well, they can actually strengthen trust, deepen customer loyalty, and create even more opportunities down the road.

In this episode you'll discover:

• The three most common customer service mistakes that can quietly cost you future business
• How to respond effectively when quotes, delivery, or communication fall short
• Why fixing mistakes the right way can actually increase customer trust, loyalty, and referrals

Press play now to learn how to turn customer service mistakes into stronger relationships, more repeat business, and long-term growth.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if you could dramatically increase your close rate before you even send the quote?

Too often, salespeople leave without fully understanding the customer’s needs, without a clear next step, or without creating enough momentum to stand out from the competition.

When that happens, your quote becomes just another option instead of the obvious choice.

In this episode you'll discover:

• Why the first meeting is the most critical stage in winning more sales
• The three essential things you must confirm before leaving any customer meeting
• How to create momentum, build trust, and position yourself as the clear first choice before the quote is even delivered

Press play now to learn how to master the first meeting, quote faster, and close more of the opportunities already in front of you.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if rising costs don’t have to destroy your margins—or your close rate?

With fuel prices climbing and input costs continuing to rise, many businesses are feeling the squeeze.

The challenge isn’t just protecting profitability—it’s doing so without constantly re-quoting, frustrating customers, or losing deals. relationships, and bottom line.

In this episode you'll discover:

• How to protect your margins from rising fuel and input costs without constantly changing your quotes.
• Why adding a simple compliance cost buffer can create smoother sales processes and stronger profitability.
• How this strategy helps you avoid customer friction, maintain trust, and win more repeat business.

Press play now to learn how to safeguard your profits, simplify your quoting process, and stay competitive—even in uncertain times.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if the reason you’re losing deals has nothing to do with your offer—and everything to do with your state of mind?

As a business owner or salesperson, you don’t walk into every conversation as a blank slate.

The problem? Your customers can feel it. When you’re not fully present, it impacts your communication, your confidence, and ultimately your ability to convert.

In this episode you'll discover:

• How your mindset directly impacts your sales performance and why customers should never be at the mercy of it.
• Why distractions from previous interactions can quietly sabotage your close rates without you realizing it.
• Practical ways to build a simple, repeatable sales process that keeps you consistent—even when you're not at your best.

Press play now to learn how to stay present, take control of your sales process, and close more deals regardless of what’s happening around you.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

Are you wasting hours quoting deals for customers who were never ready to buy in the first place?

If you’ve ever felt stuck chasing “maybe” deals that go nowhere, you’re not alone.

Many business owners and sales teams spend huge amounts of time quoting prospects who are simply exploring options—not actually ready to move forward—leaving pipelines clogged and conversions low.

In this episode you'll discover:

• How to instantly identify whether a prospect is ready to buy or just browsing so you can stop wasting time on dead-end deals.
• How to shift your sales approach to guide undecided prospects toward clarity and build stronger relationships.
• How to improve your close rate by focusing your time and energy only on high-intent opportunities.

Hit play now to learn the one simple question that can transform your sales pipeline and help you close more deals with less effort.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if the real reason you’re not closing more deals isn’t your leads—but your conversion system?

Many business owners believe they need more leads to grow sales, but the truth is often the opposite.

This episode introduces a powerful framework to simplify your sales process and improve performance immediately.

In this episode you'll discover:

• How the Core 3 Conversion System can dramatically increase your close rates without adding more leads
• Why speed, value, and process are the three critical levers that drive consistent sales success
• Practical ways to implement a simple, repeatable system that works even when you’re under pressure

Press play now to learn how to simplify your sales process and start converting more of the leads you already have.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

How many deals are slipping through simply because your customer says, “I’m not sure”?

If you’re in sales or running a business, you’ve likely heard “leave it with me” more times than you can count. The reality? Many customers aren’t saying no—they’re just unsure of what to do next.

This episode shows you how to step in, guide the decision, and turn uncertainty into momentum.

In this episode you'll discover:

• How to uncover what’s really holding your customers back from making a decision
• Simple ways to guide customers through uncertainty without using pushy sales tactics
• How to confidently move stalled deals forward and increase your overall close rate

Press play now to learn how to turn “I’m not sure” into confident yeses and close more deals with ease.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?

Many business owners feel stuck in the cycle of chasing new leads, increasing ad spend, and worrying about pipeline consistency. But what if the growth you’re looking for is already sitting inside your existing customer base?

This episode flips the script and shows you how to unlock hidden revenue opportunities without adding more cost or complexity.

In this episode you'll discover:

• How small, strategic changes can unlock double-digit revenue growth using customers you already have
• Simple, repeatable ways to increase deal size, generate referrals, and drive repeat business
• How to build a more predictable, profitable sales engine without relying on expensive or inconsistent marketing channels

Hit play now to learn how to unlock immediate, cost-free growth opportunities already sitting inside your business.

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

What if closing more deals didn’t require better pitches—but just three simple questions?

Deals are often lost because customers feel unclear, unheard, or unsure about what comes next.

This episode breaks down a simple, repeatable approach that helps you guide conversations, remove confusion, and move deals forward with confidence.

In this episode you’ll discover:

• The three powerful questions that simplify your sales process and boost close rates
• How to uncover hidden objections before they stall your deals
• A natural, pressure-free way to lead customers toward a decision

Hit play now to start closing more deals faster—using a simple framework you can apply in every sales conversation.

Watch Episode 123: “Why Simplicity in Trade Sales Leadership and Process Drives Better Results with Lasada Pippen”

https://open.spotify.com/episode/3bWK5uuBNEwtCRJk9scZ5g?si=7974b7882b774843

New episodes every Monday, Wednesday and Friday.

Take our Free Quote Quiz now to Kickstart Your Sales Growth

https://quiz.typeform.com/to/ByHoaj2b

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: [email protected]

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.