Trade School Growth Guide

In this episode of The Trade School Growth Guide, we sit down with Bruce Watson, a higher education professional with over a decade of experience in admissions, recruitment, and marketing. Bruce shares his insights on what vocational schools should prioritize when hiring and training admissions reps and how leaders can track meaningful metrics to ensure team success.

From identifying the right personality traits to fostering curiosity and lifelong learning, Bruce reveals strategies that elevate admissions teams to new heights. Plus, we dive into the key differences between sales and enrollment and why relationship building is at the heart of every great admissions conversation.

Whether you're an admissions leader or a campus director, this episode is packed with actionable advice to help you grow your team and boost enrollments.

Tune in to discover:

• What to look for when hiring admissions reps
• The metrics that truly matter for admissions success
• How to train teams for sustainable performance and results

Don't miss Bruce’s expert tips on transforming your admissions process!

In the very first episode of the Trade School Growth Guide, host Raylen Davis sits down with Lauren Marocco, Executive Director at Arizona Automotive Institute, to discuss the critical role of student retention in campus growth.

Lauren shares her proven strategies for creating value, fostering engagement, and building a unified campus culture that drives both student and staff satisfaction. With nearly 20 years of experience in technical education, Lauren reveals how tracking key behavioral metrics, leveraging employer partnerships, and aligning admissions with academics can make a transformative impact.

Whether you’re a campus director, admissions leader, or educator, this episode is packed with actionable insights to help you retain more students and grow your trade school.

Listen now to discover the secrets to retention and success in higher education!