Most people think that when you sign up for a trade show, that you just show up and say to HI folks.  But if you've paid a great deal of money for your booth, you want to be able to get a return on your investment.  Listen in as Nancy and Rick discuss tips on how to get organized, how your brand should come across, what to give away and how to follow up post-show to make it all worth your while, and much much more.