There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today's episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way.

Tune into this mini-episode for an update on the outdoor shooting sports industry, key takeaways from SHOT Show, and how you can incorporate trade shows back into your marketing mix.

What you'll learn:

• An overview of SHOT Show and Cliff's 25+ year history of attending the show
• A climate overview of the outdoor shooting sports industry
• Why businesses should consider adding trade shows back into their marketing mix
• Cliff's personal highlights and marketing insights from the 2023 show
• Notable and creative trade show booth ideas from SHOT Show this year
• Cliff's thoughts on the show as a whole and what its success means for Callis