TRADE WINS with Tara Solberg

Laura Higgins is a business coach who specialises in working with creative women to focus on their marketing, sales, systems and processes to help them grow with confidence and scale sustainably. In this episode, Tara sits down with Lara to discuss the power of an integrated sales and marketing strategy for creative based businesses and the importance of shifting the outdated perspective of sales and instead, focusing on how you can best serve others and what value they can receive. From where to find your target audience, understanding how they consume content and what influences their buying decisions, Laura shares her winning formula for growing an email list and stresses the value of a holistic content strategy to promote your business. Join your host Tara Solberg and Laura Higgins in this insightful episode as they unravel the secrets to feeling aligned, simplifying your business operations and achieving success in the creative realm.

Sam Reynolds is the co-founder of Digital Habitus and an expert in the field of digital marketing. In this episode, Tara sits down with Sam to dive into all things digital marketing, exploring the actionable steps you can take to expand your online reach, as well as highlighting the significance of building an email marketing list and how it can drive substantial growth for your business. We also discover some of common mistakes businesses make and how to avoid them and the power of leveraging your analytics to effectively attract and engage new customers. Get ready for an insightful chat between two female founders and feel empowered, with real, actionable insights you can implement in your own business to drive growth today!

Join Tara Solberg in an inspiring conversation with Hayley Griffiths, a talented and creative copywriter dedicated to helping businesses stand out from the crowd through the power of storytelling. With over a decade of retail marketing experience Hayley brings a wealth of knowledge to the table as they delve into the transformative power of copywriting in growing and scaling your business. In this episode, Tara and Hayley discuss the importance of prioritising the customer experience and how it can be the key to unlock success for small retailers, and how storytelling can create a genuine connection and leave a lasting impression on customers. From the types of content that cuts through and the strategies you should focus on to authentically connect with your target audience, whether you're a seasoned pro or just starting out, Hayley offers practical advice and suggestions as well as tools you can use, to help navigate the world of captivating content creation. Instagram - https://www.instagram.com/hayleyg.creative/ Website - https://hayleygcreative.com.au/ Are you ready to take your business to the next level? Have you honed in on your why and ready to make your dream business a reality? Then join me for The Retail Academy, a monthly mentorship program specifically designed for homewares and lifestyle entrepreneurs who want a proven roadmap to grow their business. Take the guesswork out of growing and sign up today! www.tarasolberg.com/theretailacademy

Entrepreneur, business coach, former TV journalist and podcast host. Is there anything Liz Nable can’t do? This is exactly why I’m so excited to bring this powerhouse onto the podcast, so we can learn a thing or two from her in-depth knowledge of the media landscape and her experience utilising PR to grow a thriving franchise business.

When it comes to running a small business, we don’t often have the funds to outsource to a PR agency or the know-how to implement PR campaigns ourselves. But I, like most of you know the influential power that media coverage can have to build brand awareness, reach new customers and get your story out in the world.

Liz Nable is here to share her wisdom on how to take your business from best kept secret to iconic brand with her clever formula and framework to master the media and achieve purposeful PR.

https://www.liznable.com/

From financial whiz turned CFO living the corporate high-life to a Byron Bay based small business owner. The inspiring journey of today’s guest Suzanne Hoyne is one we can all learn from and I’m sure can relate to in our own business journey of triumphs and challenges.

Running a product based business is no easy feat with many moving parts – all of which you need to keep on top of to grow your business and ensure it is profitable. From defining your brand and understanding the numbers to refining product ranges, pricing competitively and reducing overhead costs (I could go on, but you get the idea!). No matter what stage of business you’re in, there is always more to learn and different perspectives to hear from that can really challenge your way of thinking and open you up to new opportunities. That is why I am so excited to bring you this interview with Suzanne, as she is an absolute goldmine of knowledge and shares some really practical tips that you can apply in your own business.

You can find out more about Suzanne at www.suzannehoyne.com.au or follow along on her instagram at @suzannehoyne

In this episode, your host Tara Solberg chats with Martin LoSurdo, Head of Business Sales and Aquisitions at MMJ about the questions to ask and what to look for when entering a commercial lease for your business.

Michelle Broadbent is a business strategist with a 20 year career as a trusted advisor to female entrepreneurs across an array of industries including media, fashion, design, travel, coaching, sales, training and recruitment. Michelle runs her own business transforming the businesses and the lives of their owners. She is the woman behind the woman - their sounding board and cheerleader and is passionate about seeing others succeed.

In this episode, your host Tara Solberg chats with Michelle about hiring the right people for your business. They talk about what to look for during the hiring process and how they've both managed to build a strong team. They talk about the pros and cons of listing budgets on job ads, how to talk salary during interviews and the red flags to look out for when you're hiring.

In this episode your host, Tara Solberg chats with Danny about their first trade fair and all the work involved including invoicing, packing and planning, and the excitement they felt over their first big wholesale order. They also talk about some of their best travel tips (like why to always eat the aeroplane food!) and how Danny almost got arrested in the airport.

In this episode, your host Tara Solberg chats with the owner and founder of Urban Rituelle, Leanne Haining. Leanne has a powerful vision to create a business that makes people feel good.

Her passion is to create a sustainable business with a philosophy of passion, kindness, care and unsurpassed quality. With more than 20 years’ experience in the gift & homewares industry, Leanne Haining is the creative force behind Urban Rituelle.

Leanne’s background in visual merchandising & business development, partnered with her creative flair, has steered Urban Rituelle from its early beginnings at Glebe markets, to being recognised as one of Australia’s leading manufacturers of bath, body, skincare & home fragrance products.

Urban Rituelle is now proudly stocked in 1000 boutique gift & homewares retailers Australia-wide as well as export markets including Japan, Singapore, Hong Kong & New Zealand. Leanne is a leader in creative concept design and product development, strategic planning and project management, marketing and brand building.

She has featured in publications such as Latte, The Collective, The Fashion Advocate and Better Homes & Gardens as well as speaking on panels with the womens networking group, Business Chicks and at various International Women’s Day events. Leanne’s skill set is a recipe of creativity, passion, determination & resilience, driven by a constant desire for growth & success, along with a love of travel & adventure, food & fine wine!

Career highlights include winning two categories in the International Beauty Shortlist Awards in 2021 as well as having Urban Rituelle products selected to make the Australian athletes feel at home in the Olympic village in Tokyo. Urban Rituelle has also been a regular winner of the GALA ‘Gift and Lifestyle Awards’ in 2008, 2014, 2015 & 2017 and Best Stand at the Reed Gift Fairs in 2000, 2011, 2016 & 2019. Urban Rituelle was a very proud Finalist in the Best New Product category at the New York International Gift Fair in 2010.

Leanne believes that beautiful things don’t just happen, if you want something marvellous, you have to make something marvellous!

In this episode your host, Tara Solberg has a chat with Danny about the challenges of importing from India and their experiences with suppliers during the first trips. They talk about the challenges of getting things home and how they began to wholesale.