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With the increasingly conversational topic of trademarking among small businesses, many are under the false impression that everything needs to be trademarked right here and right now. 

So, how do you decide what actually needs to be trademarked?

In this episode, I share my thoughts, tips, and tricks about the decision-making process when deciding whether to apply or not to apply. I discuss the right to exclusive use, whether or not there is value in trademarking, and the consideration needed when putting in a trademark application.

Trademarking isn't just a quick and easy process. There is much to account for in relation to the value, eligibility, and use for applying a trademark. I share specific examples of who, what, and when it is right for you to start thinking about trademarking.

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