Tradie Wife Life

Who calls the shots when both partners are in charge? Nic is back again with another She Says, He Says episode with Waz as they chat about the realities of running a business with your significant other, sharing insights on how they balance decision-making, handle differences in opinion, and avoid stepping on each other’s toes. They explore the importance of defining clear roles, trusting your partner’s judgment, and learning when to let go of control.

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We're breaking down the importance of having a strong social media presence for your trade business. From the role of Facebook and Instagram in boosting your visibility to how often you should post and what kind of content hits the mark with your ideal clients. Nic also shares practical tips on making the most of Google My Business and tailoring your marketing to connect with your target audience.

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Jacki's journey is anything but ordinary. From a career in pest control to becoming the backbone of her family's electrical business, she’s mastered the art of adapting. In this episode, Nic sits with Jacki about how her skills in scheduling, admin, and policy writing—gained from her previous roles—have helped shape the business. Jacki shares her experience managing the day-to-day operations, from handling unorganised paperwork to streamlining processes with new job management systems. She also highlights the importance of training, clear roles, and working effectively with family members.

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This is a re-uploaded episode from Tradies in Business Podcast TIB656.

Waz and Nic sit down with the incredible Maggie Dent to explore the challenges men face in today's world. Maggie, passionate about helping boys transition into adulthood, clears up misconceptions about trade careers and advocates for recognising the value men bring to fields like education and tech. She discusses the different stages of growing up, the need for flexible workplaces, and balancing fatherhood and personal fulfillment.

In addition, Maggie has recently released her latest book, Help Me Help My Teen—which provides clear advice on handling sensitive topics like technology use, sex, drugs, mental health, and identity. Tune in for Maggie’s personal stories and practical tips on creating supportive, judgment-free environments at home and work.

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What does it really mean when someone says they’re fine—but they’re clearly not? In this She Says, He Says episode, Nic and Waz unpack the mixed signals behind "I'm fine" with plenty of humor and real talk. They share personal stories and explore the tricky balance of giving space versus pushing for answers, showing how communication can either bring you closer or create distance in relationships.

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Tradie Wife Life is back with a fresh and exciting lineup after a brief hiatus and for this episode, Nic takes a step back to share the story behind the podcast—why it was created and what drives her passion for supporting tradie wives. As a tradie’s daughter and a builder’s wife, she understands firsthand the unique challenges that come with running a business as a family. Nic opens up about her personal journey, the lessons learned, and the motivation to build a supportive community for those balancing life, business, and family.

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What does it take to make your content stand out in today's crowded digital landscape? Join Nic as she chats with Clea Jones, a seasoned copywriter and content marketing expert, as they uncover the secrets of effective content marketing. From newsletters and evergreen content to video strategies and blog post repurposing, Clea shares actionable tips to elevate your content marketing game.

Click HERE to connect with Clea and check out her special offers. You can also grab a free copy of her content marketing checklist.

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Nic and Waz sadly see too many couples who are disconnected, join them as they explore how this happens and share their tips on finding your way back

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Join us for a chat about the magic of "give, give, give, ask" in your business! Nic sits down with marketing guru Jenn Donovan to explore how being generous can transform your brand. Get ready for practical tips and real talk on building trust, engaging your community, and making meaningful connections. It's all about giving back and reaping the rewards in today's fast-paced digital world. 

Get to know more about Jenn through her podcast: Small Business Made Simple, and through her website Social Media & Marketing.

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Nic and Waz talk through how a job title can help your partner begin to understand how much you do within your tradie wife role.

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