In this episode of RecTalk, host Nitin Sharma chats with Charles Kyriakou, the charismatic host of the 1% Better Podcast and founder of Infinite Learning, about how a scrappy, no-frills podcast turned into a business-generating machine—and what that means for recruiters, L&D pros, and founders alike.

We cover:

• How Charles built 1% Better from scratch with minimal kit and maximum intent.
• The real ROI of podcasting for recruiters and coaches.
• His journey from recruitment to in-house L&D and into independent training.
• Podcasting pitfalls, growth hacks, and the “Amateur Porn Effect” (yep, you read that right).
• How podcasting became his No. 1 business development strategy—and how you can copy the playbook.

If you’re a recruitment business owner, L&D leader, or content-curious recruiter, this is a must-listen.

Plus: Charles talks candidly about building a personal brand, attracting dream clients, and staying consistent through the chaos.

🔗 Connect with Charles:
LinkedIn – Charles Kyriakou
Website – Infinite Learning

💡 Who this episode is for:

• Recruitment founders who want to stand out and attract new clients.
• L&D consultants and coaches ready to build authority and monetize content.
• Recruiters exploring new ways to network, brand, and grow.
• Anyone looking to launch a podcast (without a Hollywood budget).

🎯 Episode Sponsor:
Big thanks to our sponsor, RecCircle – the industry’s top platform for crowd-sourced reviews and recommendations on recruitment suppliers. Built by recruiters, for recruiters.

🧰 Brought to you by Rectools.io – the only whole-of-market directory for the recruitment supply chain. Whether you're looking for CRMs, L&D support, AI tools, or just some cool shit to make your life easier—it's all there.

🙌 Stay connected with Nitin Sharma:

• LinkedIn: Nitin Sharma
• Browse & list your tools at Rectools.io

#RecruitmentPodcast #LND #PodcastingTips #RecruitmentMarketing #RecTalk #1PercentBetter #CharlesKyriakou #NitinSharma #RecruitmentIndustry #ContentMarketingForRecruiters #Rectools