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Tradition on the Decline –Consumers Turning Away from Beer in Germany
In this episode of Globalcast, Euromonitor International analyst Florian Heyden analyzes the changing alcoholic drinks market in Germany, addressing why consumers are turning away from beer and opting for new alternatives.
In this edition of Globalcast, Euromonitor reviews:
- How Germany's smoking ban is impacting beer sales
- Why are sales of traditional beer declining in Germany?
- How sales of non-traditional beers are developing
- The categories and types of beer expected to grow in the future
How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.
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By Euromonitor International
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In this episode of Globalcast, Euromonitor International analyst Florian Heyden analyzes the changing alcoholic drinks market in Germany, addressing why consumers are turning away from beer and opting for new alternatives.
In this edition of Globalcast, Euromonitor reviews:
- How Germany's smoking ban is impacting beer sales
- Why are sales of traditional beer declining in Germany?
- How sales of non-traditional beers are developing
- The categories and types of beer expected to grow in the future
How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.