With technology on the rise, it is difficult for pubs to balance authenticity and tradition - whilst trying to keep up with the changing consumer demands. In our fifth episode , Emma Inch will be speaking to industry figures to discuss the importance of heritage and tradition in the world of pubs, whilst also exploring how using apps and social media can benefit both publicans and their customers.

Featuring:

· Pete Brown - beer writer and chairman of the British Guild of Beer Writer

· Oisin Rogers - general manager of The Guinea Grill

· Jane Peyton - founder and principal of School of Booze

· David Cunningham - programme director of Long Live the Local

· Nigel Owen - owner of Mother Kelly's

· Alistair Hargreaves - co-founder of Wolfpack Lager