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In this episode we have a special guest Gina Pomponi, COO of Bluewater Media - a full-stack marketing agency with in-house production.  Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience - and the compound power of combining traditional media and digital media to produce a synergy the maximizes the results of each. 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.