Traffic And Leads Podcast

Traffic And Leads Podcast

By One-Click LindseyBusinessMarketing
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Traffic And Leads Podcast episodes

  • Importance of Mindset in Digital Marketing
    Ryan Stewman (https://ryanstewman.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He has built an incredible piece of software called PhoneSites (https://phonesites.com/), which completely revolutionizes the way we can build and create funnels and landing pages. Not only that, but Ryan has some incredible perspectives on mindset and what it takes to attain success.
    IN THIS EPISODE YOU WILL LEARN:
    * All about PhoneSites. PhoneSites is an incredible piece of software that allows you to build sales funnels and landing pages using your phone. Ryan says in the simplest terms, it’s the fastest way you can go about creating a website! iOS, Android—if your flip phone has a screen, you can make something amazing with their software!
    * Who PhoneSites is geared toward. Other websites like ClickFunnels and LeadPages have become more complicated over time. Once upon a time, they were much simpler, but now they’re geared more toward Internet marketers than the average person could use. Specifically, Ryan says their primary target audience is salespeople or small business owners who are looking to create successful funnels without having to spend hours and hours on training.
    * What you can do with phone sites. PhoneSites connects with any CRM you have such as Aweber, MailChimp, and so on. Through any of their templates, you can create a funnel that will allow you to collect emails and generate leads. Not only that but if you are familiar with HTML, you can edit the HTML of your funnels and pages to be and do anything you want! Best of all? As of 11/1/2018, it’s only $47 a month—a fraction of the cost of other software like it!
    * Some statistics to further show just how awesome PhoneSites can be! The average conversion rate for the top ten funnels created by customers ranged between 23% and 25%. In sixth months, PhoneSites has amassed 5,001 users with 1,421 of them have already built a funnel. Client funnels have been viewed an incredible 2.5 million times and generated 39,494 leads!
    * Ryan’s “Force of Average” and how to attain success. He talks about an energy in the world called the “Force of Average”, which is this idea that being average is ingrained into our minds. It’s so easy for us to be distracted and settle for being average, and the best weapon against distraction is a focus. Ryan walks us through the four steps to maintaining focus: 1) Faith (in yourself); 2) Fitness; 3) Finance; and 4) Family.
    0 min
  • How to Close The Lingo Gap
    Jeffrey Shaw (https://www.jeffreyshaw.com) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Jeffrey Shaw is someone who knows all about the importance of lingo between you, the business owner, and your ideal customer. Jeffrey is a brand consultant and business coach, and together, he and I talk about the kind of work he does, how he helps entrepreneurs, and business owners to close that lingo gap between themselves and customers, and all about his new book, and how he can give you some advice on advancing in the luxury product field! Let’s get started!
    IN THIS EPISODE YOU WILL LEARN:
    * What Jeffrey does! As a brand consultant and a business coach, he works with entrepreneurs and small businesses to “close the lingo gap”. What that means is the message that people intend to put out versus how it’s received by the real deal customers. With years of being a business coach under his belt, people often come to him for solutions to their bigger problems, and this is the beginning of finding the answer!
    * Jeffrey gives us an example of what he does, telling us about a high-end product that came through for coaching. While the product the client had was high end and was being offered for a price point that made sense, the aesthetic that surrounded the product was less than desired. Jeffrey is very well attuned to the high-end market, and working with this client to usher them in the right style direction to make sure that things lined up were important. Overall, it improved her brand message, and made a huge difference after all!
    * Jeffrey talks to us about his book—Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. The high-end market has a different language than the low-end market, and when you have a luxury product, you need to work with those people. In order to reach the market you have, you need to understand their mindsets and their way of thinking, and their emotional triggers. What triggers them emotionally helps them to choose who they do business with, and that’s something you need to know as an entrepreneur.
    * Jeffrey gives us a brief rundown of the 5 step process to develop the ideal language for your customers. When he wrote his book, he knew he was writing a linear book for nonlinear thinkers. Entrepreneurs are creative and innovative people, and learning the 5 emotional triggers that get an unspoken response from your customers is how you’ll climb the success ladder. Before any of that, you need to define who your ideal customer is!
    * Jeffrey goes through the 5 steps in the sequential process for developing the ideal language, starting with perspective. You need to understand how the world operates, feels, and looks from the perspective of your ideal customer, Secondly is familiarity—it creates a sense of comfort, and people are drawn to what is comfortable for them. You need to understand what is familiar to your ideal customer. Thirdly is style, which is a more surface level thing to finagle. The style of what you have is the decision maker of the customer, and if they’ll go through with the purchase. You want to make sure that you’re catering to the style that your ideal customer prefers. Fourth is the pricing psychology, and when you master that, you can put yourself in any market you want. Lastly is the words—you need to tie together everything by communicating the right words, and the right lingo towards your customers.
    27 min
  • How to Close The Lingo Gap
    Jeffrey Shaw (https://www.jeffreyshaw.com) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Jeffrey Shaw is someone who knows all about the importance of lingo between you, the business owner, and your ideal customer. Jeffrey is a brand consultant and business coach, and together, he and I talk about the kind of work he does, how he helps entrepreneurs, and business owners to close that lingo gap between themselves and customers, and all about his new book, and how he can give you some advice on advancing in the luxury product field! Let’s get started!
    IN THIS EPISODE YOU WILL LEARN:
    * What Jeffrey does! As a brand consultant and a business coach, he works with entrepreneurs and small businesses to “close the lingo gap”. What that means is the message that people intend to put out versus how it’s received by the real deal customers. With years of being a business coach under his belt, people often come to him for solutions to their bigger problems, and this is the beginning of finding the answer!
    * Jeffrey gives us an example of what he does, telling us about a high-end product that came through for coaching. While the product the client had was high end and was being offered for a price point that made sense, the aesthetic that surrounded the product was less than desired. Jeffrey is very well attuned to the high-end market, and working with this client to usher them in the right style direction to make sure that things lined up were important. Overall, it improved her brand message, and made a huge difference after all!
    * Jeffrey talks to us about his book—Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. The high-end market has a different language than the low-end market, and when you have a luxury product, you need to work with those people. In order to reach the market you have, you need to understand their mindsets and their way of thinking, and their emotional triggers. What triggers them emotionally helps them to choose who they do business with, and that’s something you need to know as an entrepreneur.
    * Jeffrey gives us a brief rundown of the 5 step process to develop the ideal language for your customers. When he wrote his book, he knew he was writing a linear book for nonlinear thinkers. Entrepreneurs are creative and innovative people, and learning the 5 emotional triggers that get an unspoken response from your customers is how you’ll climb the success ladder. Before any of that, you need to define who your ideal customer is!
    * Jeffrey goes through the 5 steps in the sequential process for developing the ideal language, starting with perspective. You need to understand how the world operates, feels, and looks from the perspective of your ideal customer, Secondly is familiarity—it creates a sense of comfort, and people are drawn to what is comfortable for them. You need to understand what is familiar to your ideal customer. Thirdly is style, which is a more surface level thing to finagle. The style of what you have is the decision maker of the customer, and if they’ll go through with the purchase. You want to make sure that you’re catering to the style that your ideal customer prefers. Fourth is the pricing psychology, and when you master that, you can put yourself in any market you want. Lastly is the words—you need to tie together everything by communicating the right words, and the right lingo towards your customers.
    0 min
  • The Power of Online Business Reviews
    Jennifer Crawford (https://www.linkedin.com/in/socialmediarescue/) is our special guest on today's episode of Traffic and Leads Podcast. She is the founder of Social Media Rescue (http://www.smrescue.com/)—an agency that handles social media management, social media strategies, and online customer services—Jennifer is all knowing in the ways of maintaining a strong presence online, and monitoring reviews for your business—good and bad—that’ll help keep your online reputation at a happy place for everyone! Today, Jennifer and I talk about how her agency came about, what she can do for small businesses, and how reviews can affect your business in the long run. Let’s get started!
    IN THIS EPISODE YOU WILL LEARN:
    * How this business came to be! Jennifer explains that previously, she gave advice to friends over cups of coffee who ran businesses on things like social media, and how to maintain an online presence. After doing it for so long, her friends encouraged her to start her own agency, stating that they’d pay her to handle their social media for their business instead of doing it themselves. From there, the agency was born, and now Jennifer helps small and medium-sized business owners with their social media management!
    * Jennifer also explains where the name of her agency comes from, and why she chose the word “rescue”. She knows that small businesses need social media accounts to get the word out about their amazing products, but small business owners don’t work a normal schedule. They often have long days and long shifts, and their free time doesn’t accommodate learning how to control various social media accounts. Therefore, she feels like she’s “rescuing” people from their social media stress, and giving them the attention they cannot to things that still matter!
    * Jennifer talks to us about what online customer service entails, explaining that it’s important to pay attention to what people are saying about your business online—not only on social media but on review sites as well. Being responsive to it helps you engage with your customer base, considering that reviews often lie on either side of the extreme—people will either praise your business for a job well done, or they’ll leave a negative review that’s intended for your eyes, as the business owner. They want to get your attention for you to realize something, and in the replies of a review, it’s rare that you see the business in question involved. According to Jennifer, that’s a missed opportunity to connect with your happy customers and to also remedy a situation that’s caused a customer to be unhappy, as well.
    * Jennifer explains what good customer service can mean, explaining that even the most unhappy clients have the potential to become your biggest cheerleaders! If you’re quick to address and correct the problems that people might be having, you’re giving them a chance to do their experience over, and in the end, those people could end up being your most loyal customers based on how well they were treated, and the fact that their complaints were taken seriously and fixed quickly!
    * Jennifer explains to us how she tracks all this information, explaining where the social media management part of her company comes in handy. There’s a number of tools you can use to keep track of things like mentions, hashtags, and company names, and Jennifer often uses things like Google Alerts, and BrandWatch interfaced with HootSuite. This, of course, depends on the size of your company, and how often you’re going to be mentioned, but social media management tools make it easy to align your information in one place!
    * Jennifer talks to us about what you should do when faced with a bad review. More often than not,
    27 min
  • The Power of Online Business Reviews
    Jennifer Crawford (https://www.linkedin.com/in/socialmediarescue/) is our special guest on today's episode of Traffic and Leads Podcast. She is the founder of Social Media Rescue (http://www.smrescue.com/)—an agency that handles social media management, social media strategies, and online customer services—Jennifer is all knowing in the ways of maintaining a strong presence online, and monitoring reviews for your business—good and bad—that’ll help keep your online reputation at a happy place for everyone! Today, Jennifer and I talk about how her agency came about, what she can do for small businesses, and how reviews can affect your business in the long run. Let’s get started!
    IN THIS EPISODE YOU WILL LEARN:
    * How this business came to be! Jennifer explains that previously, she gave advice to friends over cups of coffee who ran businesses on things like social media, and how to maintain an online presence. After doing it for so long, her friends encouraged her to start her own agency, stating that they’d pay her to handle their social media for their business instead of doing it themselves. From there, the agency was born, and now Jennifer helps small and medium-sized business owners with their social media management!
    * Jennifer also explains where the name of her agency comes from, and why she chose the word “rescue”. She knows that small businesses need social media accounts to get the word out about their amazing products, but small business owners don’t work a normal schedule. They often have long days and long shifts, and their free time doesn’t accommodate learning how to control various social media accounts. Therefore, she feels like she’s “rescuing” people from their social media stress, and giving them the attention they cannot to things that still matter!
    * Jennifer talks to us about what online customer service entails, explaining that it’s important to pay attention to what people are saying about your business online—not only on social media but on review sites as well. Being responsive to it helps you engage with your customer base, considering that reviews often lie on either side of the extreme—people will either praise your business for a job well done, or they’ll leave a negative review that’s intended for your eyes, as the business owner. They want to get your attention for you to realize something, and in the replies of a review, it’s rare that you see the business in question involved. According to Jennifer, that’s a missed opportunity to connect with your happy customers and to also remedy a situation that’s caused a customer to be unhappy, as well.
    * Jennifer explains what good customer service can mean, explaining that even the most unhappy clients have the potential to become your biggest cheerleaders! If you’re quick to address and correct the problems that people might be having, you’re giving them a chance to do their experience over, and in the end, those people could end up being your most loyal customers based on how well they were treated, and the fact that their complaints were taken seriously and fixed quickly!
    * Jennifer explains to us how she tracks all this information, explaining where the social media management part of her company comes in handy. There’s a number of tools you can use to keep track of things like mentions, hashtags, and company names, and Jennifer often uses things like Google Alerts, and BrandWatch interfaced with HootSuite. This, of course, depends on the size of your company, and how often you’re going to be mentioned, but social media management tools make it easy to align your information in one place!
    * Jennifer talks to us about what you should do when faced with a bad review. More often than not,
    0 min
  • How to Rank Your Website on Google
    Jeff Hall is our special guest on today's episode of Traffic and Leads Podcast. (http://trafficandleadspodcast.com/) He is the CEO of Overflow Cafe (https://overflowcafe.com/), an SEO agency that works with small businesses that are just getting their feet wet in the world of SEO! It’s great for beginners, Jeff says, and today, he and I talk about what sort of things you can expect when you work with their agency, as well as some amazing tips and tricks on what to do and what you should be looking for when you’re just starting out. Let’s get started!
    IN THIS EPISODE YOU WILL LEARN:
    * How Jeff got started! He founded this company in 1995 and aims it towards people who are working with small businesses, and entrepreneurs. Overall, they’ve invested a lot of time, effort, and money into automating as much of what they do as possible! For their services, they charge a low price of $29 a month to make it affordable for these small demographics they aim for, and Jeff states that it works well!
    * Jeff tells us what his company doesn’t do, and what they do help businesses with, to give us an idea of what you can expect when you collaborate with his team. Firstly, they don’t build websites, and they won’t write content for you. That means no blog posts, or about pages—since that’s where 90% of your monthly fee comes from in terms of SEO payments, they make their extremely affordable by letting you write your own content, or allowing you to outsource content from other places.
    * On the other side of the conversation, they provide you with unlimited audits! You can regularly check on how your business is doing, what you could be doing better, and what’s going exceedingly well! You also get unlimited keyword suggestions and various ways to track your rankings across search engines. Lastly, you’ll also get a supply of quality backlinks every month to build up traffic and high-quality leads!
    * Jeff talks to us about what may hold people back from success, stating that an issue he’s seen before revolves around people who don’t want to write content with keywords. Their most successful clients are local businesses and small businesses, and for them, the formula is very straightforward since their passionate about what they want to do—ergo, producing content is easy! Some people aren’t good at writing, for example, but they can use other forms of media—like videos—and transcribe them for awesome pieces of content just the same. Overall, the goal of this practice is to take the guesswork out of anything you do in business—you want to know what you’re getting into, and what you can do with the things you produce.
    * Jeff talks to us about long tell keywords, which are specific keywords that people can use to rank at high levels in small ponds in the digital marketing world. Jeff explains that he tells people within the first week of them signing up how important these keywords are, and yet, he’s faced with more than 50% of people who will try to go for something vague instead. You need to listen to the agency or company you hire about what you should do! Long tell keywords might not give you as much traffic, but they’ll give you a chance to make actual money, which is important when you’re running a business.
    * Jeff also reminds us that SEO is a long game! Set your mind, heart, and calendar for a year—often, people will buy into deals that sound too good to be true, and inevitably are. If a company offers you results in 2 weeks, there’s definitely shady things going on behind the scenes, and Jeff tells us of customers coming to him in tears because of how much they lost over things like that. It makes it even harder because if you've been banned, or penalized, by Google, it’s hard to get out of that ditch. Start fresh, start safe,
    28 min

About Traffic And Leads Podcast

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Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more…