My "Hi" makes me money...does yours?Think about that question for a moment. Honestly think about it. What is it like to be your customer. What do they experience from you or your brand from the first moment they encounter you? What happens that causes them to contact you and then give you money? What causes them to refer their friends. Dont give the pat answers or what you think it should be...really put yourself in their shoes.

My Persona is in Pain!Last Friday we began a discussion about personas and why they are important. Clearly defining Personas is a critical component in your quest to be obsessed with your customers. Personas help you understand your customers better and really get to know them at a deep level so you can communicate effectively to them. The reality is you cant make sales if you cannot effectively communicate to your customer. Im going to share with you the strategy we use for structuring content topics and ideas. This strategy is crucial because it TEACHES Google about the relationships that exists between the topics you write about.Lets dive in and learn about Pillar Pages today. #tk

Page 1 of Google Search - every businesses dreamThis is Part 1 of a multi-part series about a topic most people don’t understand because it’s big, confusing, and most people lie about their understanding of it. What’s the topic: Keyword Research

Ever considered what its like to be your customer?Think about that question for a moment. Honestly think about it. What is it like to be your customer. What do they experience from you or your brand from the first moment they encounter you? What happens that causes them to contact you and then give you money? What causes them to refer their friends. Dont give the pat answers or what you think it should be...really put yourself in their shoes.

Did you know your customers are lying to you? They are, they may not mean to but if you can spot the lie and find the truth you can double/triple/quadruple your conversion rates.

2 Tips to Improve your Wordpress SEO RankingsToday Im going to share with you 2 very easy things you can do/check for on your website that will greatly help with your rankings. If that’s not enough I’m also going to share 1 plugin that will accomplish both really really easily.Resourceshttps://yoast.com/https://seositecheckup.com/tools/sitemap-test

Did you know you are a marketer? Let me be even more specific, Did you know you are a digital marketer? Guess what, you are!!! If you own a business and are making money online you are a digital marketer. Now you may not want to accept that term but the reality is it’s true and your business needs you to "realize" it. Understanding the difference between a sales funnel and buyer’s journey are crucial to finding your voice and style as a digital marketer.

Understanding a Website Audit Part 2At some point you will receive a website SEO audit and most people are clueless what they say or mean. We will break down some of the common components. Fair warning, not all audits are created equal and the one we are using as a demo is pretty basic but yet still useful.Have you had your website’s SEO reviewed? Send me a message I may be able to help

Crap!!! No One is Opening My EmailsEmail open rates is one of the biggest problems we have in "owned traffic" marketing and Gmail does not make it any easier. Gmail is notorious for delivering emails to the dreaded "Promotions Folder". Now in fairness the Promotions folder is way better than the Spam folder. But only about 20% of Gmail users even open their Promotions folder.That means after you have done all the hard work to define your audience, speak to them where they are and get them on your email list Google will decide which folder to put your email in. And if it’s the Promotions folder...well your open rates will plummet and then Google will put even more of your emails in the Promotions Folder. Its a problem, for sure, but I just found something that will take us 1 step closer to a solution.I was reading a blog by Brian Dean and he introduced me to a tool that I have to share with you!!!Learn Which Folder your Emails Go to:https://litmus.com/gmail-tabsAre you still using Mailchimp or Constant Contact?STOP!!!! Use Active Campaign instead..its WAY betterhttps://clientattractionpros.com/ActiveCampaign

Teach me Content Thursday: Pillar Page IntroductionYesterday I encouraged you to just go an creat content on youtube, because you have to START. Today I want to help you begin the process of learning how to plan and structure written content for your website and blog. Its crucial that you produce content on a regular and scheduled basis, so having a plan long term is best.Im going to share with you the strategy we use for structuring content topics and ideas. This strategy is crucial because it TEACHES Google about the relationships that exists between the topics you write about.Lets dive in and learn about Pillar Pages today. #tk