Here are some of the main reasons that your offers may not work..
1. No longer trending
Out of date, no longer 'sexy', etc. Fads will come and go. (Remember the fidget spinner craze?)
2. Improvement
This is normally the hardest, because what you are essentially getting people to admit to as that what they are doing doesn't work. What they have spent money and time on is wrong and no-one likes to hear that.
You can change one thing and suddenly, instead of improvement, it’s new and exciting.
3. Saturated market
What you have to offer is in a proven saturated market and that’s a good thing. Those who try to serve everyone though will often end up serving no-one.
4. They don't need it
Are you trying to re-invent the wheel and come up with the new and exciting thing?
5. The perceived value is lower than the cost.
Here are two examples..
1. Diet & Exercise book: $4.99
2. Personal trainer: $50 per hour
Yet the outcome, when all is said and done, is the same.
You are paying for the hourly rate for the process, a diet book is going to sell you on the process and have recipes, the training is going to focus on your game plan to lose weight.
You see, the same thing can be packaged differently at different prices for the same outcome.
Example:
Would you pay $100 for a recipe book?
Who would you rather pay $100 for a chance to live an extra 30 years, be fit and healthy and have loads more energy?
The outcome is essentially the same, but the price is very different.
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