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Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and Malaysia to remind us of the importance of thinking about the language used by the spokespeople; and I don't just mean which the mother tongue.

Full show coming next also here https://www.buzzsprout.com/850540/8619991

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