Can businesses balance their short-term financial needs with positive long-term impact on people and planet?

And what's the role of marketing, media and communications in all of this? I'm on a mission to find out by talking to business leaders who are balancing purpose and profit.

I'm Ned Wells and this is the Impact Files podcast. 

Join me as I chat with leaders from across business, exploring their personal stories and the leadership challenges of balancing purpose and profit.

Here's a flavour of what's coming up in season one.