     Do you know the story of the first ever influencer campaign on YouTube? And who's behind the digital strategies of celebrities such as Taylor Swift, Rihanna, Adriana Lima, including MTV, IKEA sketches, Viacom, Paramount Pictures?   Ready to unlock the the myths about the algorithms and how to be viral?   Check out and be inspired with not just a story but how to be a story with our amazing Content Engineer, Brendan Kane.   Sponsored by Whole Supp. Shake up your nutrition and improve your gut health, immunity, recovery and energy with a complete, sustainable, plant-based nutrition. Exclusive 15% discount for Screw It Just Do It listeners using the code WHOLESUPP15.   Join us on Wednesday for the full episode.     

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[Trailer] How to Make Your Content Go Viral this 2023 with Brendan Kane

Welcome to the Screw It Just DO It podcast

Subscribe and be a part of the movement to help you get to where you want to be.

I'm your host Alex Chisnall, and on this podcast I look to answer one simple question: 

How do you get to where you want to be?

I chat to inspirational entrepreneurs, sports stars, and entertainers who took the leap.
 
They became the people they wanted to be. They did what they always wanted to do.

They might just help you discover how to do it too...

I'm an entrepreneur and podcaster, who's fascinated by human potential. I love taking my guest's experiences plus things I have learnt along the way to help others get to where they want to be. 


I'm super-proud for this show to be in the top 1% of all podcasts globally, listened to in 180+ countries and charted #1 everywhere from the UK to Uganda.


Every Wednesday morning we launch a new episode and we encourage and are grateful all your comments. 


Cheers,
Alex 

Sports

Wilderness

In this episode, I sit down with Timo Mullen and Karl Read, the dynamic duo behind FoamLife, a sustainably focused flip-flop brand that has been making waves since its inception during the lockdown.
Timo, with his rich background in sales and brand building, and Karl, the creative force behind FoamLife, share their journey of starting a business amidst a global pandemic. From choosing flip-flops as their niche to emphasising accessibility, sustainability, comfort, and cost-effectiveness as their brand's core pillars, they walk us through the challenges and triumphs of setting up production during uncertain times.
We discuss how COVID-19 inadvertently boosted their retail business, the strategic move to look at investors, and their vision of living the FoamLife ethos. Plus, we dive into their goal of penetrating the global market and achieving B-Corp certification. 
Tune in for an inspiring conversation that's packed with practical advice and entrepreneurial spirit.

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Building the World's Biggest Sustainable Flip Flop Brand

In this episode, I sit down with Matthew Mills, the CEO of Deliciously Ella. What started as a simple recipe website has blossomed into a comprehensive plant-based food and wellness platform, encompassing a restaurant, a range of food products, an app, bestselling books, and a highly engaged social media community.
Matthew shares his insights on the importance of combining diverse skill sets to achieve business success. We dive into the early days of Deliciously Ella, discussing how intuition often guides initial business decisions, and how crucial data becomes as the business grows. Matthew also highlights the significance of having a diversified cash flow and a resilient business model, ensuring the company isn't easily toppled by unforeseen events.
Join us as we explore Matthew's philosophy on building a brand with staying power, the careful balance between growth and stability, and the lessons learned from scaling Deliciously Ella from a blog to a beloved household name.

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How Deliciously Ella Built a £60 Million Plant & Wellness Empire

In this episode, join us as I sit down with David Haze, a man who transformed his personal turmoil into a series of world-record adventures. 
David shares his story from hitting rock bottom, including years in jail and battling addiction, to finding solace and freedom atop a paddleboard. Discover how embracing the spirit of adventure and the lessons from 'The Chimp Paradox' & David Goggins empowered him to not only rebuild his life but also to inspire others to push their boundaries. 
Whether it’s racing through rivers or touring untouched terrains, David exemplifies how every setback is a setup for a remarkable comeback. Don't miss out on hearing how David is now striving towards pioneering efforts in eco-conscious exploration and has been recognised as the Ocean Activist of the Year. 
Tune in to hear a story of redemption, resilience, and the relentless pursuit of adventure.

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From City Trader to Inmate to World Record Adventurer with David Haze

This week, I chat to Mike Beaton, a distinguished Royal Marine turned nutrition expert and endurance athlete. From the rigorous training grounds of the Royal Marines to challenging the limits in Ironman competitions, Mike has not only represented Great Britain seven times but has also been honoured with an MBE for his significant contributions to health and nutrition.
In this episode, Mike shares his early childhood experiences, the pivotal moment he decided to join the Marines, and how these experiences shaped his unique "recipe for success." We'll explore his journey to receiving the prestigious MBE, his passion for educating the youth about diet and nutrition, and his rigorous training regimen that balances a demanding career with family life.
Discover how Mike's military discipline transformed into his approach to endurance sports and nutrition, making him a revered figure in both fields. Whether you’re a budding athlete, a nutritional enthusiast, or someone looking for inspiration to push your limits, Mike's insights offer invaluable lessons in resilience and dedication.
This episode is a must-listen for anyone interested in the military world, sports endurance, and nutritional wisdom.

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From Royal Marine to Ironman to Commando Chef with Mike Beaton MBE

I talk to Craig Harrison, former British Army sniper turned mental health advocate and survival instructor. Known globally for holding the world record for the longest confirmed sniper kill, Craig's story doesn’t just end with his military prowess. 
Today, we explore his life beyond the battlefield, discussing not only his remarkable military achievements but also his battles with PTSD, his transition into civilian life, and how he has turned his struggles into a source of strength and teaching.
Craig opens up about his initial motives for joining the army and his long-standing physical and psychological battles following 23 years of service. 
Find out how Craig went AWOL from the Army, joined the French Foreign Legion, and fell into bare-knuckle boxing. Hear how the press leaked the story of his sniper kills in Afghanistan and had to live for three years in a safe house with his wife. We'll hear how writing his bestselling book "The Longest Kill" served as a therapeutic process and led him to establish The Maverick Survival School. But not before a car was found kitted out with explosive devices - and a picture of Craig in it.
Craig also shares intimate details of how nature and his wife have been vital in his ongoing battle with daily thoughts of suicide and his message to fellow veterans on how to make the army work for you.
Join us on this conversation that not only highlights a journey of incredible survival and resilience but also sheds light on the importance of mental health support for veterans. 

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[Trailer] How to Make Your Content Go Viral this 2023 with Brendan Kane

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