Chad Lefevre is a design-thinking business strategist, neuromarketing / communications executive, and a self mastery coach. He has nearly 20 years of executive business and leadership experience including the areas of senior management and operations, business development, branding, marketing, corporate and crisis communications, stakeholder relations and PR, technology design and development, and investor relations that has spanned both the United States and Canada. He has served as CEO, President and CMO for many startup and mid-size companies, in addition to his work as a consultative strategist. 

His research and study crosses several disciplines, including neuroscience, cybernetics, complexity theory, game theory, behavioral psychology, philosophy and spirituality. His work and career has touched multiple sectors, including entertainment (film, music & gaming), technology (web, mobile & social media), education & edtech, health and wellness, energy, and hospitality. He is currently Founder and Senior Partner at NeuroBe Inc., a neuroscience and behavioral psychology-based design thinking think tank and coaching company; he is a partner at InLux Research, a psychographic data gathering and analytics company, and he is co-founder of Ncite NeuroMedia, a neuromedia digital technology company that integrates neuroscience principles and research into immersive video game experiences to engage stakeholders and customers of global brands and companies. 

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