Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals? 

On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning. 

Abbey shares how she got started in her industry, why she prioritizes the social aspects of training and how she measures her success. 

Plus, she provides tips on adding a touch of creativity to training content and gives us the top secrets behind her 60k+ follower TikTok profile.  

Learning points from the episode include: 

• 0:00 – Intro 
• 01:45 – How Abbey got started making videos and images 
• 03:51 – How to define success in video creation and social media 
• 06:16 – A tip for video and image production 
• 07:33 – How short-form video has impacted Abbey’s work 
• 10:55 – The social aspect of training 
• 14:18 – What helps build bridges between remote trainees? 
• 15:50 – What should be a video vs another type of content? 
• 20:37 – Metrics and indicators 
• 22:10 – Applying creativity to corporate social media content 
• 26:37 – Extra advice from Abbey 
• 28:36 – Abbey’s TikTok tips and tricks 
• 30:56 – Abbey’s Speed Round questions 
• 36:57 – Final take 
• 37:41 – Outro  

Important links and mentions: 

• Connect with Abbey on LinkedIn 
• Visit the Lizard Brain Learning website 
• Follow Abbey on Instagram 
• Follow Abbey on TikTok 
• Subscribe to Lizard Brain Learning on YouTube