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There is a hidden labor trap that we see in businesses we support and we have identified the link between family businesses and nonprofits. 

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Understanding the concept of leverage in maximizing the assets in your business. 

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Some words on grit inspired by the lack of it I am seeing right now.

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Cyrina explores business leadership in the context of entrepreneurship. This episode breaks down the leap from entrepreneur to business leader—trade-offs, team-building, and how not to lose your craft. Are you scaling or creating? Listen now and tell us which path fits you best.

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A single idea can change how you sell: if you’re not taking shots, you’re not giving your business a chance to score. We start with a surprisingly relatable moment at the YMCA, where a brand new shooter decides to take 50 basketball shots despite being intimidated, missing a ton, and feeling clumsy. The payoff is not perfection, it’s evidence and momentum: making a few proves you can improve, and repetition reveals what to fix next.

From there, we translate the court into entrepreneurship and small business sales. Taking shots becomes outreach, follow-ups, pitches, partnership asks, networking, and simply starting conversations with the people who could say yes. We talk about why the goal is improvement, not instant mastery, and how “shots” create the data you need to get better at your sales process, your messaging, and your close. If you sell a product or service, we break down the simple math behind volume, conversion rate, and why a few wins can change your month.

We also pull lessons from traditional sales organizations that reverse engineer results: revenue goals map to the number of conversations required, and those conversations map to habits. Then we apply that thinking to real-world constraints like location-dependent businesses, plus a grounded take on ads: they work best when you already understand your audience and your conversion math, so your spend amplifies what’s working instead of covering what’s unclear.

If you’ve been hesitating to put your offer out there, this is your nudge to take the next shot, then the next one. Subscribe, share this with a business owner who needs it.

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