Club Innovators

Training through Strategies, Role-Playing, and Remote Learning


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Summary

In this episode of Club Innovators, Kyle Bradburn interviews Greg Rotzell, VP of Sales, and Adam Murchison, Director of Training, from Capstone Hospitality. The conversation focuses on the training process for membership sales directors in private clubs. They discuss the importance of starting with the basics and building upon them, the role of role-playing in training, and the significance of real-world scenarios and challenges. They also highlight the ongoing support and communication provided to sales directors in the field, as well as the use of feedback to continuously improve the training approach. The episode concludes with a discussion on how Capstone offers an online training platform called Drive for clubs that prefer a more supplemental remote option.
Takeaways
Training for membership sales directors starts with the basics and builds upon them, using a scaffolding approach.

Role-playing is an important part of training, allowing sales directors to practice and improve their skills in a safe environment.

Real-world scenarios and challenges are incorporated into the training process to prepare sales directors for the field.

Ongoing support and communication are crucial for the development of sales directors in the field.

Feedback from sales directors is gathered to continuously improve and refine the training approach.

Capstone offers an online training platform called Drive for clubs that prefer a more supplemental remote option.

Chapters
00:00 Introduction
01:08 The Foundation of Training
03:13 Training Structure
04:21 Using Online Platforms for Training
05:26 Importance of Real Calls in Training
06:28 Feedback and Improvement
07:46 Role-Playing in Training
08:59 Incorporating Real-World Scenarios
10:46 Continued Learning and Development
11:46 Supporting Sales Directors in the Field
20:29 Measuring Success with Metrics and KPIs
24:30 Maintaining Culture and Cohesiveness
28:58 Supplemental Remote Training with Drive
30:53 Closing Remarks

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Club InnovatorsBy Capstone Hospitality

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