Transcend Your Dichotomy w/ Brooke Monaghan

What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?

As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.

Topics discussed in episode 2:

Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment

Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier

The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”

The value of sharing your voices more than your aesthetic

Developing a strategy that is human-centered rather than internet-centered

Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy

Episode Transcript

Learn more about Re-Imagining Online Business and Summer Biz Camp

Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024.

Topics discussed:

The vulnerable truth that running a business right now is often hard and scary

What’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business

What kind of online business trends can we expect in 2024, or what are some things to know about growing your online business in 2024

Challenging “magical thinking” and “you can do it, too!'“ narratives

What does it mean for a business to truly “work”

The misleading nature of Instagram, and the fact that what we see online isn’t necessarily the full story

The question of interrupting business as usual while also supporting ourselves through our work

Maintaining creative energy even when the world is particularly distressing and disturbing

Episode Transcript

Learn more about Re-Imagining Online Business and Summer Biz Camp

Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.

In the final episode of Transcend Your Dichotomy, Brooke reflects on her personal growth as host of this podcast and reveals her plans for the future.

Brooke expresses her gratitude for the incredible journey she has experienced with you, the podcast listener, and acknowledges the immense support and lessons she has gained from these shared experiences. They have fueled her desire to continue evolving and expanding her horizons to help values-driven entrepreneurs succeed with their businesses. She encourages listeners to embrace change and transformation, recognizing that it is through pushing through the territory of peak self-doubt that true growth occurs.

It is with a mix of excitement and trepidation that she shares her short-term and long-term aspirations, and invites all listeners to tune in to her new podcast, How To Make Your Business Work For You.

You can continue to find Brooke @briggsmonaghan on Instagram, and sign up for her email list through Brooke-monaghan.com to stay up to date on her new ventures!

Keep in Touch with Brooke

Follow Fruition on Instagram: https://www.instagram.com/joinfruition/

Sign up to get behind the scenes podcast updates: https://brooke-monaghan.ck.page/1d1085a91d

Follow Brooke on Instagram: https://www.instagram.com/briggsmonaghan/

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

In this episode, Brooke shares a big update: The next episode will be the last of Transcend Your Dichotomy. She reflects on her journey and talks about the glimpses of something bigger she has been feeling for years. Brooke also discusses contemplating starting something completely new and the questions and doubts that arise when considering a new direction. 

At times like this, it’s important to follow the ideas that keep coming up and align with your deeper why. Brooke also discusses how this new idea requires her to practice what she teaches in terms of leadership and commitment. Despite the fear and uncertainty, she believes it's the right time to take action because she now has enough clarity to start, and she acknowledges the fear that comes with pursuing something that truly matters.

If you are keen on a one-on-one coaching session with Brooke, now is the time to head over to brooke-monaghan.com to book a call with her!

Follow along with Brooke’s new project

Follow Fruition on Instagram: https://www.instagram.com/joinfruition/

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

Does the term “Magical Weirdo” resonate with you? Meet Chuck Copenspire (he/they), a queer, neurodivergent, anti-professional professional who helps non-traditional entrepreneurs succeed in the business world. Chuck and Brooke bond over their mutual dislike of Kajabi and discuss alternative platforms for people who are looking to get their businesses up and running. 

Their conversation touches on the lack of resources for sex workers and the challenges they face in running their businesses safely, and delves into Chuck's experience of being "weird" as a business strategy. Chuck explains how being their authentic and unconventional self helped them stand out and connect with like-minded individuals, particularly fellow business owners.

They end their discussion with a conversation about the challenges of navigating marginalization online, the need for coping mechanisms, and the importance of laughter in absurd situations. Chuck dares listeners to “do just a tiny bit of it” if they have a big idea that they are scared to bring into the world. 

Connect with Chuck

Join the magical weirdo community: https://learnsocialmediamarketing.com/smm/smm-weird/

Explore Chuck’s digital marketing offers: www.identitypending.com

Follow Chuck on Instagram: www.instagram.com/magicalweirdochuck

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

If you feel like it’s time for you to leave your job, but you’re unsure of how to take that leap, this episode is for you. This episode’s guest, Paula Castillo is a life and career coach, and she discusses the relationship between strengths, needs, and burnout in the context of considering whether to leave a job. Paula also shares insights about the importance of resources, such as time, money, and relationships, in navigating job transitions.

Paula explains the concept of personal growth, and encourages you to explore who you are now and reacquaint yourself with your values. She suggests taking personality tests like the Gallup Strengths Assessment or the Big Five to gain insights into your strengths and preferences.

Paula also emphasizes the importance of knowing your non-negotiables when considering a job change, and exploring transition options while keeping personal strengths and preferences in mind. 

Head over to brooke-monaghan.com to learn how to make what matters most to you central to your approach to business.

Connect with Paula

Sign up for a free half-hour career coaching consultation with Paula: https://www.paulacastillo.co/free-consultation

The Aligned Business Portal

Create offers, messaging, and marketing that’s true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportal

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

Need some actionable tips and inspiration for navigating the world of publicity and growing your business? This episode with Alice Draper, a passionate podcast publicist dedicated to making publicity accessible for underrepresented women entrepreneurs is just for you.

Alice shares invaluable insights on starting off as a freelance journalist, emphasizing the do's and don'ts of reaching out to be featured in podcasts and publications. She shares her strategy of depersonalizing the pitching process, while stressing the need to build genuine relationships with people you are pitching to. Brooke and Alice discuss the importance of not over-complicating things and to simply start pitching and learn along the way.

Check out the Aligned Business Portal at brooke-monaghan.com/alignedbusinessportal if you are ready to create an offer that you enjoy and believe in, and learn a way to market that offer that's based in truth telling, honesty and authenticity.

Connect with Alice

Download the Podcast Pitching Guide and Pitch Template: http://hustlingwriters.com

Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-draper-publicity-strategist/

Follow Alice on Instagram: https://www.instagram.com/alicedraper/

The Aligned Business Portal

Create offers, messaging, and marketing that’s true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportal

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

In this episode of Transcend Your Dichotomy, we are joined by Meg Casebolt, founder of Love @ First Search. Meg's agency is a beacon of hope for online business owners seeking to increase their visibility on search engines, and also looking to convert their newfound audience into loyal subscribers, leads, and ultimately, sales.

Brooke and Meg dive into the world of sustainable marketing, exploring innovative strategies that transcend the realm of social media, and navigate the intricate landscape of Search Engine Optimization (SEO) and its integral role in today's marketing landscape. From their rapid-fire exchange of ideas, you will gain valuable insights on leveraging SEO to establish a powerful online presence and drive tangible results.

If you want to break the habit of trying to do marketing the right way, or of abandoning yourself every time that it’s time to show up and sell, head over to Brooke-monaghan.com/alignedbusinessportal to sign up for Brooke’s first ever live led marketing program. 

Connect with Meg

Download the SEO Starter Kit to get found on Google: www.loveatfirstsearch.com/start

Listen to Meg’s Podcast: Social Slowdown: socialslowdown.com

The Aligned Business Portal

Create offers, messaging, and marketing that’s true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportal

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

In this episode, Brooke discusses her feelings of restlessness and the need for change and reinvention that arise in the Spring and Fall. If you get similar feelings during the year and are looking for tips on how to deal with this episode is for you.

Brooke shares the five things she does when she starts feeling like she needs to reinvent her business: 

1. Follow your ideas and get curious about the specific details that are floating around in your mind.

2. Notice the overlaps between your new ideas and the things you are already doing.

3. Keep moving through the uncertainty and confusion that may arise during the process.

4. Focus on the one thing that you can put out there right now, and start.

5. Do not give in to the impulse to just try harder at things that you’re already doing.

If you’re ready to get clear on your ideas that you want to bring to life, head over to brooke-monaghan.com/alignedbusinessportal to join Brooke in the live four-week cohort of the Aligned Business Portal!

The Aligned Business Portal

Create offers, messaging, and marketing that’s true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportal

Watch the Free Aligned Offers + Messaging Masterclass

Learn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclass

What would be different if instead of just listening you had the support to show up differently?

Book a free call with Brooke and let’s see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2a

or Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy