Have you ever wondered why some small to medium sized firms (SMEs) are successful both nationally and internationally and survive for many generations while others fail and/or suffer from poor performance? What should SMEs do to get themselves export ready for entry into international markets?
In this Business Breakfast, provide an overview of key success factors contributing to the longevity and market success of SMEs based on a number of cases drawn from Australia, Japan and Malaysia. It also explores opportunities for export entry into Asia.

(Transcript) Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
			This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Covid-19 has had a devastating impact on Australian businesses, who are now looking for alternative ways to generate revenue. Consumer motivation plays a paramount role in spending decisions. Dr Frank Mathmann discusses cutting-edge research on how businesses can measure and affect customer motivation to increase spending.

Why we buy: some practical tools to encourage consumer spending

Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne Lane and Shawn Callahan challenge the traditional perspective on storytelling.

Engagement through storytelling: flipping for success

(Transcript) Engagement through storytelling: flipping for success

How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities on product and service innovation.

(Transcript) Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

Download our free app to listen on your phone