In this seminar,we look at how consumers are adopting wearable health technology. This presentation will provide an overview of factors (e.g. privacy concerns) that influence the adoption process and the effects on health behaviour.

(Transcript) Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
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(Transcript) Engagement through storytelling: flipping for success

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(Transcript) Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

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