Lightweave's Managing Director, Sam Hussey and QUT School of Advertising, Marketing and Public Relations Consumer Psychology and Services expert, Dr Kate Letheren explore how the latest research and industry developments are impacting how we deliver the service experience, and what professionals need to know in order to leverage new technologies to create value in the service experience.

(Transcript) Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
			This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

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Covid-19 has had a devastating impact on Australian businesses, who are now looking for alternative ways to generate revenue. Consumer motivation plays a paramount role in spending decisions. Dr Frank Mathmann discusses cutting-edge research on how businesses can measure and affect customer motivation to increase spending.

Why we buy: some practical tools to encourage consumer spending

Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne Lane and Shawn Callahan challenge the traditional perspective on storytelling.

Engagement through storytelling: flipping for success

(Transcript) Engagement through storytelling: flipping for success

How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities on product and service innovation.

(Transcript) Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

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