Influencer marketing is the fastest growing online customer-acquisition method. 84% of marketers judge influencer marketing to be effective as reported by Social Media Today. Hear from the founders of Femeconomy, Jade Collins and Alanna Bastin-Byrne; Danielle Lewis from Scrunch and Dr Edwina Luck from QUT School of Advertising, Marketing and Public Relations.

(Transcript) The Rise of Influencer Marketing

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
			This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

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(Transcript) Engagement through storytelling: flipping for success

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(Transcript) The Rise of Influencer Marketing

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