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Joining host Jay Fedje, is Kevin Windholz, the Vice President for Enrollment Management at Oklahoma City University. Since 2012, Kevin has been at the helm of domestic and international admissions, financial aid, student accounts, and university marketing and communications. As a member of the President’s cabinet, he has played a pivotal role in authoring the University's Strategic Enrollment Management plan and contributing to the development of the University's master strategic plan. One of his notable achievements includes developing a system to accurately predict net revenue from future enrollments.

In today's conversation, we'll explore Kevin's insights into the evolving landscape of enrollment management, the challenges and opportunities in higher education today, and his experiences that have shaped his approach to recruiting and serving transfer students.

Links for show notes:

https://www.degreesight.com

https://www.okcu.edu/faculty/kevin-windholz 

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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Today’s show is part 2 of a conversation Jay has with Ryan Morabito, Senior Advisor/Strategist at 5° Branding. In quick recap of part 1, they discussed the elements of getting a better understanding of a college’s “Invisible Audience” of transfer and dormant degree seekers through “pulse research”. That is,  frequent quick surveys to gauge the ever-changing dynamics of a complicated prospective student population. In part two we’ll dig deeper into sustainable strategies to identify, recruit, and service an invisible but essential audience.
 
And as Ryan would say – This is the Way. End of Story.

https://www.degreesight.com

https://5degreesbranding.com/

https://5degreesbranding.com/higher-ed-marketing-truths/concluding-takeaways 

Inside Higher Ed Article – Fewer 18-Year-Olds Enrolled in College This Fall

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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In this Episode of TransferTALK, Jay talks to Ryan Morabito, Senior Advisor/Strategist at 5° Branding. Ryan is well known as a marketing guru in higher education. You may know him from his Marketing Truth posts on LinkedIn that start with sharp insights and end with “This is the Way”! Ryan was asked to be on the show for two reasons: one he’s an out of the box marketer and two his creativity might help in this challenging conversation about Marketing to an Invisible Audience – that is communities of transfers, adult learners, and “Dormant Degree Seekers”  – those people with college credit but have not reengaged the higher ed system to complete their degree. Research has shown there are more than 40 million prospective students in that category – but they are not immediately identifiable to colleges and universities. Jay and Ryan talk through what Ryan calls his Ten Truths of Marketing for some strategies that can help identify, recruit, and service an invisible but essential audience. 

Links for the show notes: (additional as needed)

https://www.degreesight.com

https://5degreesbranding.com/

https://5degreesbranding.com/higher-ed-marketing-truths/concluding-takeaways 

Inside Higher Ed Article – Fewer 18-Year-Olds Enrolled in College This Fall

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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In this Episode of TransferTALK Jay talks with Dr. Su Jin Jez, CEO of California Competes, who leads that charge with vision, creativity, and personal experience as a first-gen student herself. In this second of a two-part series, Jay is encouraged as he hopes you’ll be, with the commitment that organizations like California Competes maintains for underserved and invisible “non-traditional” college ready audiences. Higher ed leaders need to listen carefully to Drs. Jez and Bernhard for templates that can be used across the country. The health of many colleges and universities will depend on reaching communities that have generally been ignored. 

https://californiacompetes.org/

Student/Parents Info Graphic

https://www.degreesight.com

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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In this episode of TransferTALK Jay talks with Drew Melendres, Co-Founder of DegreeSight. Drew’s background in higher education and more specifically with non-traditional and transfer students is both extensive and significant. Drew has a uniquely broad view of how the recruitment market has been, where it is currently, and where it is going. Yes, he’s one of those prognosticators who has a pretty clear view of the future of college enrollment. If you’re curious about the common factors of non-traditional students that higher education leaders must embrace, this is an important conversation for you. You should take good notes – the test is coming!

https://www.degreesight.com

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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In this episode of TransferTALK Jay talks with Dr. Laura Bernhard, Senior Researcher at California Competes, a non-profit organization focused on researching and advocating for students who have started but have not finished their college degree in the state of California. They’ll wrestle with the challenges of identifying and holistically supporting a giant national community of possible “transfer” or “comebacker” students. As colleges and universities face very real demand and demographic drops, this invisible audience represents opportunities for higher ed, the economy, and the students themselves. 

https://www.chronicle.com/article/that-ship-has-sailed 

https://p2p.californiacompetes.org/

https://californiacompetes.org/ 

https://www.studentclearinghouse.org/

https://www.degreesight.com

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight 

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On the first episode of TransferTALK, host Jay Fedje talks to David Cook, Founder of DegreeSight, a company dedicated to empowering transfer-friendly institutions. DegreeSight helps colleges and universities enroll, retain, and graduate more transfer students. These two thought leaders dive into current transfer strategies and look into future trends that enrollment leaders will have to embrace if they want to attract this underserved and often overlooked student population. 

If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at  www.linkedin.com/company/degreesight