Transforming from "tax technician" to true key strategic partner is no longer optional.

In this episode of the Accountants Minute Podcast, Peter Towers unpacks the uncomfortable gap between what 75% of accountants think they deliver and what SMEs actually say in the Intuit QuickBooks SMB Navigator Report. You'll explore why so many firms are still seen as "transactional", how to test your own client perception with a simple three-option survey, and the practical steps to deepen Financial / Commercial / Management Accounting services so clients genuinely see you as their go-to advisor. Tune in and start shifting your firm's vote to "Key Strategic Partner".

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