In episode #140 of the Transform Sales Podcast: Sales Software Demo Review, Amir Reiter interviews Kriss Rudeegraap, Co-Founder and Co-CEO of Sendoso, a direct mail and gifting platform designed for B2B sales and marketing teams. Kriss discusses how Sendoso helps companies cut through the noise and improve engagement by automating the process of sending personalized gifts and direct mail at scale. The conversation covers Sendoso's ideal customer profiles, including software tech, financial services, and professional services companies, and highlights how the platform integrates with popular tools like Salesforce, HubSpot, and Marketo. A demo showcases features such as Smart Send, AI-driven gift recommendations, and robust analytics, demonstrating how Sendoso enhances pipeline generation, campaign tracking, and ROI. The episode aims to educate listeners on leveraging personalized direct mail for relationship-building and increasing sales efficiency across various industries.