Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Many coaches struggle with marketing and feel misaligned.
• Authentic marketing is about sharing who you are.
• Connection is more important than numbers in coaching.
• Coaches often see clients as numbers, losing the essence of connection.
• Self-worth should not be outsourced to external validation.
• Dumbing down oneself prevents authentic connection.
• Emotional resonance is key to building trust with clients.
• Facilitating paradigm shifts creates lasting connections.
• People crave authenticity and realness in coaching.
• Connection leads to trust, which is essential for business growth.

Sound bites:

"You need to know who you are to connect."

"Trust leads to influence and authority."

"Be of service, give more than you ask."

Time stamps:

00:00 The Struggle of Coaches with Marketing

03:09 Finding Authenticity in Marketing

06:01 Mistakes Coaches Make in Marketing

11:48 The Importance of Connection

19:39 Three Levels of Connection for Coaches