Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently.

With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.

We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing.  

What better way to kick start this new season, than by discussing Metaverse and its impact on marketing.  

Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), helps us demystify some key myths of Metaverse, along with sharing the routes that brands can adopt to integrate their marketing efforts on this technology.

Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you.

The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal.

With the changing times, the journey is not linear anymore and I believe that's definitely better, as you can choose your own path and interests.

In this episode, Raghunath Koduvayur shares some key insights on how can we ultimately become a successful CMO. Raghu's career journey and path to become a CMO, has definitely been inspiring and is a perfect candidate for this topic

In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic.

Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations.

In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing.

Tune in now, to know more!

Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives.

Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it.

Through this episode, featuring Todd Brizendine, we were able to discuss a few key topics:

• Technology singularity
• Impact of MarTech and AdTech
• Innovation driven by consumptions
• Future of AdTech
• The next big thing - in marketing

Tune in to know more!

In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion.

In this episode of the #transformarketing podcast, Shilpa Ajwani and I discuss the possibilities, challenges and growth of transitioning from an employee to an entrepreneur.

Shilpa's experience and exposure, helped answer some of the following questions, within this topic:

• Job losses due to the pandemic and the possible positive impact of that.
• Can marketers make good CEOs
• Ways on how, new entrepreneurs can acquire clientsStrategy to retain clients
• Her journey, from being an MD to becoming an entrepreneur.

To know more, catch the latest episode now!

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. 

This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times.

Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this field with the help of data, digital and tools & processes.

Tune into the latest episode of the Transformarketing podcast, featuring Suva Chattopadhyay as we discuss some key processes for sales transformation along with it's importance.

Suva's twiiter handle: @Suva_iAM

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today.

Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms.

The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible.

Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more .

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution.

In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences.

In addition, we also had an eminent conversation revolving around women at work.

So tune in to the episode, to know more

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.