Have you ever felt like your content marketing just isn’t landing the way it used to? Or wondered how B2B brands can stay relevant in a social media-driven world?

In this episode of Transformation 2.0, we talk with content marketing strategist Mariah MacInnes about why content marketing is no longer optional for B2B brands - and why customer-centric storytelling is the future.

We explore the shift in buyer behaviour post-COVID, the rise of authenticity over polish, and what metrics really matter in today’s content landscape. Whether you’re a founder, marketer, or business leader, this episode will help you rethink your strategy and focus on long-term value over short-term metrics.

Key Takeaways:

✅ Content is no longer a “nice to have” - it’s a core part of B2B growth

✅ The most powerful marketing metric today isn’t followers, it’s reach and connection

✅ Customer-centricity starts with knowing your audience and their audience

✅ Legacy-building content (like podcasts and blogs) offers exponential long-term value

Resources & Links:

🔗 Learn more about the work we do at Anthosa

🔗Check out Mariah’s website: www.contentqueenmariah.com

🔗 Follow Mariah’s LinkedIn

About Our Guest:

Mariah MacInnes is the founder of Content Queen, a content marketing agency that helps purpose-driven businesses tell stories that connect, convert, and create legacy. With a background in PR, journalism, and internal communications—and nearly a decade of marketing experience—Mariah supports clients with strategy, storytelling, and content ecosystems that work. She’s also a digital nomad, podcast host, and firm believer that consistency beats virality every time.

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Welcome to Transformation 2.0 – the podcast for change leaders.

Hosted by Chamara Somaratne, this show brings you real conversations with executives, innovators, and industry experts who are shaping the future of business.

Whether you’re leading a team, scaling a company, or navigating complex transformations, Transformation 2.0 is your go-to resource for insights, strategies, and inspiration.

Join Chamara as he uncovers what it takes to lead, adapt, and thrive in an ever-changing world.

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