With passion for consumer and digital marketing, technological innovation and communications, Eric Mercer is classically trained in consumer marketing at Procter & Gamble Company and has worked with global organizations such as Red Bull, WalMart and Estee Lauder. Eric has accumulated a great depth of consumer and marketing knowledge, bringing an informed vision on what consumers look like and should look like in the future.   “You spend a lot of time making sure your product is positioned properly within a store so a consumer will see it. But now, if somebody uses their voice home assistant to shop, there is no aisle … so that’s a big challenge going forward”.   Eric Mercer is the Director of Content at DX3, Canada’s leading technology, digital marketing and retail event that brings together more than 40 speakers and 4,000 attendees each year. The conference is an immersive and educational experience that is centered around changing the world of digital marketing and retail.  In this week’s #StartupPodcast, host Rivers Corbett talks to Eric about the way technology is changing retail and the way we do business and the way we shop as well as the events that have shaped and transformed his career.