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In this episode of The Digital Executive, Brian Thomas interviews Rafael Anthony Roa, a visionary leader with over a decade of experience driving ecosystem and operational innovation in industries like Web3, AI, InsureTech, and IT services. Rafael shares his insights on the importance of listening as a foundational principle for building thriving communities across diverse sectors. He explains how understanding the unique challenges and self-perceptions of each audience can empower organizations to craft impactful narratives and foster meaningful engagement.

As the Head of Ecosystem at spree.finance, Rafael discusses his mission to seamlessly merge Web2 familiarity with Web3 innovation, creating solutions that make commerce intuitive and accessible for merchants and users alike. He dives into the role of storytelling in driving adoption for technologies like blockchain and AI, and how curiosity and collaboration are vital for building future-proof ecosystems.

Tune in to learn how Rafael is reimagining global commerce while inspiring innovation across industries!