In this episode Louella talks to Deena LaMarque Piquion, CMO, Xerox to discover the challenges and opportunities of having a 116-year old iconic global brand. The conversation comes at a timely moment, close to the 84th anniversary of Chester Carlson’s production of the first electrophotographic image, the precursor of the photocopying machine.Deena discusses the importance of brand values and corporate citizenship in light of Xerox’s history of diversity and inclusion and its robust approach to sustainability. She highlights the challenges of adapting as the workplace environment changes, bringing more aspects of office life into the company’s sphere of operations.Louella and Deena explore generational changes in the workforce, the consumerisation of marketing, and how established brands can respond to create new relationships.Deena explains how Xerox’s partner programme is enabling its partner ecosystem to adapt and respond to changing market demands, and how Xerox’s culture is empowering employees in a time of changing career demands.

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