More and more, customers are looking for an emotional connection to the products and services they use.

Incorporating human elements, such as personalized support or intuitive user interfaces, helps bridge the gap between technology and human needs, making software more approachable and user-friendly for a wider audience.

Today, JP Durrios, CEO at Bench Accounting, discusses how partnerships with vertical SaaS solutions and keeping a human element to the customer experience give you an edge over your competition.

Highlights include:

- What makes Bench different within its crowded competitor space?

- Horizontal platforms versus vertical platforms.

- Key factors that drive product evolution.

- How automation creates new opportunities for CPAs.

- Advice for other leaders moving into new roles and changing leadership styles.

Resources mentioned:

JP Durrios -

https://www.linkedin.com/in/jpdurrios/

Bench Accounting -

https://www.linkedin.com/company/benchaccounting/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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