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Transforming Black Friday: Driving Sustainability and Behavior Change with Tam Hussey
In this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers can become leaders in promoting sustainable behaviors.
Halo by Design
Tam Hussey | LinkedIn
Project Drawdown Job Function Action Guides
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By StorylyIn this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers can become leaders in promoting sustainable behaviors.
Halo by Design
Tam Hussey | LinkedIn
Project Drawdown Job Function Action Guides