This episode dives into the mechanics and momentum behind TikTok Shop-a platform that’s redefining how consumers discover and buy products within social environments. Joining us is social commerce expert Päivi Korvela to unpack TikTok Shop's unique value proposition, why it's resonating with both founder-led and enterprise brands, and what this means for the future of digital commerce.

In this episode, we dive into the rise of video commerce and how it's reshaping the way brands connect with customers. We explore different video commerce formats, what it takes to create content that truly drives conversions, and how brands can build the right internal structure to support it. We also discuss how to approach platform strategies, measure real ROI, and avoid common mistakes. Finally, we take a look at the future of video-led shopping experiences.

Neha Agrahari

Irem Isik

In this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI.

Strategic Pete

Peter Murphy Lewis | Linkedin

Growth Mentor

In this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers can become leaders in promoting sustainable behaviors.

Halo by Design

Tam Hussey | LinkedIn

Project Drawdown Job Function Action Guides

This episode explores the contrasting cultural and commercial landscapes of Black Friday in the USA and UK. Hear from e-commerce experts as they dissect consumer behavior, brand tactics, and the ever-changing future of this global shopping phenomenon.You can also catch over 20 short clips from industry experts sharing insights on Black Friday and Cyber Monday on Snacks. https://www.storyly.io/snacks

This episode will equip you with the performance marketing strategies needed to stand out and conquer the overwhelming BFCM advertising landscape. Gain expert insights on personalization, creative messaging, data-driven decision making, and more, ensuring your brand doesn't get lost in the noise.

Join us as we delve into the data-driven world of influencer marketing. Nadia from Fameters reveals the strategies, metrics, and psychological insights that empower brands to leverage authentic connections and drive measurable results. From micro-influencers to the creator economy, we'll uncover the trends shaping the future of influence.

⚖️ Balancing innovation with stability in eCommerce. 🔁 Understanding the role of customer feedback in shaping a product roadmap. ❓ Figuring out if these rules of the game change from one company to another. These are only a few snapshots of the challenges a Product Leader faces in the dynamic eCommerce sector. For a more comprehensive picture, our Chief Product Officer, Aykut Bal, hosts an insightful conversation with the seasoned industry expert Phil O'Hagan, the Head of Product at Sainsbury's. In this episode, Phil draws from his extensive experience with major eCommerce brands like Booking.com, New Look, Holland & Barrett, and now, Sainsbury's. He provides a closer look at the challenges, critical responsibilities, and, of course, opportunities of a product leader in such a dynamic sector. Subscribe and stay tuned for the upcoming episodes of Product Leadership in eCommerce series! Visit https://www.storyly.io/ to connect with us.

• Aykut: https://www.linkedin.com/in/aykutbal/
• Cansu: https://www.linkedin.com/in/cansutetik/
• Kaan: https://www.linkedin.com/in/kaan-uyan%C4%B1k-35780519a/