In this engaging conversation, Dr. Michael Sonick shares his journey as a periodontist and his passion for customer service in dentistry. He emphasises the importance of patient education, building relationships, and maintaining integrity in practice.The discussion highlights how a hospitality-oriented approach can transform dental practices and improve patient experiences.Dr. Sonick also touches on the connection between oral health and overall well-being, sharing personal stories that illustrate the impact of compassionate care.What you will learn:[01:20] Customer Service Foundations[16:46] The Importance of Excellence and Ethics in Dentistry[19:17] Educating Patients for Better Care[22:23] Building a Patient-Centric Practice[24:49] The Role of Cleanliness and Environment[27:33] Creating Memorable Patient Experiences[30:13] The Value of Relationships in Dentistry[32:51] The Balance of Value and Money[35:39]] Cultural Insights and Humour in Dentistry[39:21] Patient Care Philosophy: Informed Consent and Treatment Options[41:19] Building Trust: The Patient-Dentist Relationship[43:02] Creating an Ideal Practice: Vision and Growth[44:45] Collaborative Treatment Model: Empowering Patients[46:55] The Importance of Trust in Healthcare[47:57] The Role of Hospitality in Dentistry[50:24] Customer Service: Creating Memorable Experiences[52:35] Health and Well-being: The Dentist's Responsibility[56:42] The Connection Between Oral Health and Overall HealthTakeaways Customer service is crucial in dentistry. Education is key to patient understanding. Building relationships leads to patient loyalty. Integrity in treatment options is essential. A hospitality-oriented practice enhances patient experience. Health and oral care are interconnected. Personal stories can strengthen patient connections. Trust is vital in patient relationships. Being nice and communicative is fundamental. Practicing with passion leads to fulfillment.Sound Bites "It's showtime!" "It's not about you." "Just be nice to people."